Freestyle Creative http://freestyleokc.com Full Service Marketing Agency in Oklahoma Mon, 22 May 2017 20:07:56 +0000 en-US hourly 1 Video Production: Behind the Scenes http://freestyleokc.com/2017/05/22/video-production-behind-scenes/ http://freestyleokc.com/2017/05/22/video-production-behind-scenes/#respond Mon, 22 May 2017 20:07:56 +0000 http://freestyleokc.com/?p=51033 Before transforming into the full-service agency that Freestyle Creative is today, Freestyle specialized solely in video production. We’ve come a […]

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Before transforming into the full-service agency that Freestyle Creative is today, Freestyle specialized solely in video production. We’ve come a long way in a short amount of time. While documenting all of the projects Freestyle has worked on was a bit of a challenge, we were able to dig up some fun behind-the-scenes videos from the last few years:

Define Your Direction

The Bulleteers Film

Home Creations: Michael is Excited

Home Creations: Sally is Excited

Central OK Humane Society: Canines Against Cubicles

Storytelling through video is ingrained within Freestyle, and we enjoy helping our clients reach their audiences that way. Video is how Freestyle got its start and will continue to be a part of what we do.

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Freestyle Farewell http://freestyleokc.com/2017/05/03/freestyle-farewell/ http://freestyleokc.com/2017/05/03/freestyle-farewell/#respond Wed, 03 May 2017 20:01:04 +0000 http://freestyleokc.com/?p=51018 As I look around my workspace, I notice the soft coffee stain on the place where my cup always meets […]

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As I look around my workspace, I notice the soft coffee stain on the place where my cup always meets the desk. I also gaze at the sentimental pictures, that started out just with friends and grew to include the Freestyle team. It’s been a year of growth and opportunity, a year that seemed to go faster than the others. As my collegiate chapter comes to a close, so does my time at Freestyle.

Where did it all begin?

I started my social media internship at Freestyle Creative in the summer of 2016 with my favorite friendtern, Maddie Relyea. I relied heavily on my quirky, outgoing personality to make up for my mediocre copywriting and graphic design skills. To put it nicely, I was in the beginnings of discovering my true potential. It is because of the Freestyle team that I gained a competitive skillset to move forward in the advertising industry.

The Freestyle Team

During the fall 2016, I was promoted to a digital marketing strategist. Although I carried a different title, with more responsibilities, the Freestyle team continually fostered an environment that challenged me and developed my strengths. After my promotion, I worked on social media campaigns, Google AdWords and more, but this didn’t stop me from filling up Matt, the director of marketing, cup with coffee every so often. His reaction was 100% worth it and so were his quick-witted, stereotypical intern jokes. With a couple push-kicks, I would roll my chair over to Kiley’s desk, Freestyle’s art director, who helped me refine my design skills with patience and encouragement.

Slack (our internal communication channel) became my best friend because I could easily message Alexis and Rebecca, our account executives, eagerly asking them writing and grammatical questions. They continually extended grace whenever I used an unhealthy amount of GIFs. I will fondly remember Rob’s brilliant antics during meetings, Josh’s contagious creativity and Vahid’s master networking skills. Kelley is a perfect example of where I hope to be in the future because of her passion and work ethic. While we’re at it, Princess should win “Superwoman of the Year” because she was always there to help with anything and everything. And I can’t forget about Katie and Kyree, who have hopped on board and have been such an amazing pleasure to work with. Katie is always there to offer help and Kyree has saved me from our server on multiple occasions.

What’s next?

Freestyle has set a high standard for my professional work experience. Each team member fostered a creative and encouraging environment that allowed me to become more motivated at work and in my classes at OU. They have helped me realize my value through their core values- Hustle, Evolve, Autonomy, Respect and Team. There is a deeper meaning to Freestyle’s brand with intentional, creative individuals behind it. It has been a pleasure to be part of this team for over the past year and it is a bittersweet farewell. Although the next chapter is still unclear I hope to find myself in a company that is a reflection of everything I admire here in Oklahoma.

What about you?

If you’re looking for a place that prioritizes team and focuses on your strengths- get to know this company.

Thank you, Freestyle.

 

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Freestyle Promotes Alexis Trammell and Rebecca Dill http://freestyleokc.com/2017/05/01/freestyle-promotes-alexis-trammell-rebecca-dill/ http://freestyleokc.com/2017/05/01/freestyle-promotes-alexis-trammell-rebecca-dill/#respond Mon, 01 May 2017 21:50:10 +0000 http://freestyleokc.com/?p=50550 It is with great excitement that Freestyle Creative announces the promotions of Alexis Trammell and Rebecca Dill to account executives. […]

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It is with great excitement that Freestyle Creative announces the promotions of Alexis Trammell and Rebecca Dill to account executives. During this time of rapid growth for our company, no two people have been more instrumental in Freestyle’s success than these individuals.

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Alexis Trammell graduated from the University of Oklahoma with a bachelor’s degree in journalism with an emphasis in public relations. She began her career at Freestyle in 2015 as a digital marketing strategist. She positioned herself as the “go-to” digital expert regarding pay-per-click ads, digital retargeting and social media strategy. With her can-do attitude, she quickly worked her way up to an account lead position.

Alexis has served more than 20 of Freestyle’s clients in various industries including nonprofit, education, tourism, health care, retail, real estate and entertainment, managing reputable brands such as Oklahoma Film + Music Office, Galleria Furniture, OSU Medical Center, Southern Nazarene University, OSU Hotel and Restaurant Management and Ratcliffe’s Textbooks, just to name a few. Although she has her hands full, she also serves as the manager and mentor for Freestyle’s digital marketing strategists, Maddie and Christina.

Rebecca Dill

Rebecca Dill is a graduate of Southwestern Oklahoma State University with a bachelor’s degree in mass communication and a minor in marketing. She began her career at Freestyle Creative as a summer public relations intern in 2015. It wasn’t long after her internship that Freestyle was on the phone asking her to return full-time in January 2016 as an account lead.

All the accounts she manages today encompass the local industries of health care, tourism, nutrition services, the arts and child welfare. This includes accounts such as: Chickasaw Nation Department of Health, Chickasaw Country, Chickasaw Nation Division of Arts and Humanities, the Inter-tribal Council of the Five Civilized Tribes and more.

Her attention to detail, quality, efficiency and professionalism are constantly praised by her coworkers and clients. On top of managing her clients, she is also tasked with the crucial internal position of Freestyle’s Party Planning Committee (PPC).

Congratulations to both Alexis and Rebecca. Thank you for making Freestyle Creative great!

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The People of Freestyle http://freestyleokc.com/2017/03/31/the-people-of-freestyle/ http://freestyleokc.com/2017/03/31/the-people-of-freestyle/#respond Fri, 31 Mar 2017 21:39:54 +0000 http://freestyleokc.com/?p=50478 Freestyle Creative is a full-service advertising agency in Moore, OK that showcases their talent through their work. Freestyle is a […]

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Freestyle Creative is a full-service advertising agency in Moore, OK that showcases their talent through their work. Freestyle is a team of thinkers, doers, creators and innovators. Every agency showcases its talent through a portfolio, but this blog serves as a spectacle into the lives of the people behind the creative madness that goes on here every day. The people from different places with different backgrounds that make up one powerful, passionate team: The People of Freestyle.

Account Team

 

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Alexis Tramell

“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.”

– Eleanor Roosevelt

Alexis lives by this quote. During the week, she tackles her duties as an Account Executive, planning her tasks and to-dos in her bright red Moleskine planner. She has loved getting the opportunity to work in this industry because she always longed for a fast-paced job where she is exposed to something new every day. But on the weekend, the to-dos of her planner are an endless list of future adventures. If you want to get great insight into her zest for life and venturous spirit, check out her Instagram (@araytram). Every weekend is the chance for a new place and activity.

Although checking things off her to-do list is a mighty feeling, Freestyle has taught Alexis that she can indeed do anything, but she cannot do everything. She is a part of a team she describes as “In Omnia Paratus,” which means “prepared for anything”. (She’s all about those Gilmore Girls references). Alexis is passionate, resourceful and has a contagious can-do attitude in all that she does.

 

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Maddie Relyea

Maddie, otherwise known as Mads Rel, is one of our Digital Marketing Strategists here at Freestyle. She thrives in the advertising industry because it is always changing and never boring; there is always something new she can learn. Maddie loves the youthfulness and energy of the Freestyle team and appreciates that no day at the office is ever the same. She contributes to the Freestyle culture with her enthusiastic attitude that pushes her to get projects done efficiently. Maddie is fueled by the aspect of beginnings; she’s most inspired in the mornings, on Mondays and at the start of a new year. She is a detail-oriented creative thinker with a love for words (which she avidly conveys by playing Words with Friends). Maddie lives each day believing that life begins at the end of your comfort zone, which is showcased through her eagerness to try new things. Another fun fact? This girl has never tried a pickle before. I’ll take that as a challenge accepted.

 

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Rebecca Dill

When I first read Rebecca’s survey for this blog, it was apparent that there was a huge burden that she’s been carrying around for months. I have chalked it up as the most important thing to include into her personality profile. In her own words, consider her favorite memory with the Freestyle team:

“I submitted a request for services on the Freestyle website under a fake name (Leonard France) and business (Right Meow Productions) for my fake film about cats. Leonard stated that he had been given Freestyle’s name after reaching out to another local advertising agency. After submitting the form and chuckling softly in my cubicle, a few weeks passed and I never heard a peep about it. So, being the business woman (or would it be man in this case) that I am, Leonard France submitted another request to Freestyle threatening to leave a bad Google review if there was no response to his genius film concept/
The results were immediate. Matt, our Director of Marketing, suspected everyone in the office EXCEPT ME. This was a glorious day for me, really. Because of this blog post, “the cat’s out of the bag” (ba-da-tssss) and my conscience is clear.”

In addition to pranking her co-workers, Rebecca has mad piano skills, is newly engaged and has accepted that her Instagram account is being taken over by her pup, Biscuit. Rebecca grew up in a farming community in southwest Oklahoma. She describes Freestyle as a family, a collection of different people with different tastes, personalities and goals.  She considers Freestyle to be more than just a staff because people care about you, your success and about learning how to function together as a unique group of people. She loves to work on projects that explore her creative side and is considering coining the term “Netflix and Craft.”

 

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Katie Carter

Let me hear you say “Hey, Ms. Carter!” It’s only fitting to give this gal a proper Beyoncé welcome. Katie joined the Freestyle team this year as an Account Lead. She was inclined to work in this industry because of the opportunities to help people grow their businesses; she places great value on helping people who have invested so much time into their passions. Katie is an avid local shopper who will be marrying her best friend, Jonathan Rogers, this upcoming July. “Hustle” is the one word she would use to describe Freestyle because it is one of the company’s core values and is exemplified by the team on a daily basis.

Even though she is a new hire, she is just as Freestyle fierce as Beyoncé in the 2016 Super Bowl Halftime Show. Fun fact? Yeah, I’ll tell you. She goes by Katie, even though her name is Kaitlyn. Her last name is Carter, but soon it will be Rogers because guess what… Yes, he put a ring on it. She thinks that being resourceful is a skill everyone should possess, which shows in her love of cooking and exploring new foods. We’re excited to have you on the team! Team dinner at your house?

 

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Christina Newcomb

Christina, originally from Reno, Nevada, made her move to Norman to attend the University of Oklahoma.  She brings her hobbies and interests from the west coast such as climbing, hiking and hammocking. She will always consider herself a mountain gal, but has loved her experience that the Midwest.

“I’ve learned a lot about being pushed outside your comfort zone during my time here.”

She loves to explore the local area, but never gets too comfortable with her surroundings because of her propensity to be always on-the-go, delving into new places and things.  Also, she has an interesting obsession with Abraham Lincoln, celebrating his birthday every year.

Christina loves this industry because it’s the perfect intersection between using creativity and your interpersonal skills to produce one common goal among multiple parties. You can most likely find her at Michelangelo’s in Norman with a cup of coffee in hand on any given weekday. She feels most inspired when she has caffeine in her system or when she is goofing around with her roommates. However, the only way she can accomplish things is described through her favorite Parks and Recreation quote from Leslie Knope, “There’s nothing we can’t do if we work hard, never sleep and shirk all other responsibilities in our lives.” Christina has enjoyed growing and developing at Freestyle within the field that intrigues her.

 

Executive Team

 

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Matt Farley

Matt is the Director of Marketing and Creative Director at Freestyle. He is an avid Pokémon Go user, foodie, beer snob, Netflix watcher and he enjoys writing and telling jokes. To him, your next idea is always your best idea. A problem-solver by nature, Matt is able to maintain and develop those skills by working in such a dynamic industry. He considers creativity as making art out of anything and gets super fired up when approaching deadlines. The positive company culture at Freestyle fuels his ambitions and he loves being able to come to work every day alongside other talented, hardworking team. He describes one of his favorite days on the job as one in which the team jumped into Lake Murray after filming an awesome commercial.

He is constantly inspired by the people around him, but the question that resonated with Matt the longest during his time at Freestyle was “Do you want me to fill up your coffee cup?” There is nothing better than that.

 

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Vahid Farzaneh

Vahid is our Founder and CEO who works around the clock. When he is not working, he is probably networking – or sleeping. This is a great look into his dynamic communication skills and commitment to develop Freestyle as a company and team. He feels most inspired when he is with his co-workers and appreciates the team for teaching him always to think outside the box.

Vahid is a natural introvert, although everyone on the team would probably disagree with him on the basis of his people skills and networking expertise. He aims to establish connections within the local community and around Oklahoma, a place that he has grown up loving. He considers his greatest achievement to be building Freestyle from the ground up and takes pride in the company’s unique and fun work culture.

 

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Kelley Gann

Kelley is Freestyle’s President and has been here to see Freestyle grow and develop over the past several years. She grew up loving painting and the arts and knew she would be happiest working in a creative field. She recalls the first time she walked through Freestyle’s doors to drop off her portfolio; she remembers seeing a video shoot going on in the studio and ringing the bell at the front of the office. She left her portfolio and resume with a sticky note on the front lobby desk. A day later, Vahid brought her in for an interview and the rest is history.

There was a period of time when it was just Kelley and Vahid, when Freestyle was primarily a video production company. Kelley ran with a vision of Freestyle’s potential, working to expand the marketing department. With many sacrifices and dramatic growth, it has become a full-service advertising agency with an amazing team.

Motivated and hardworking, Kelley always says yes to new challenges. This year she served as the 2017 American Advertising Awards Chair, putting on a successful award show for the Oklahoma advertising community. In addition to working hard, she also knows when to take a step back and relax. Kelley loves going on walks and shooting hoops with her husband and brother. You better watch out, I’ve heard she’s a triple threat. She has a pretty good arm and can beat anyone at knock-out! When she isn’t on the court, she is beside it, cheering on her favorite team: the Thunder.

 

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Princess Mangiliman

Princess is Freestyle’s Director of Operations. She makes sure Freestyle runs smoothly through all day-to-day operations. She consistently helps Freestyle grow and loves working on something different every day. She originally began working in this industry because she wanted to work in a creative environment and interact behind-the-scenes starting her career in video production. She was interested in discovering how films are made.

Princess has an amazing creative side. She considers traveling as a form of creativity because it enables an individual to adapt to their surroundings and to see life from local people’s perspectives. She has been to 11 countries and 17 states so far and has collected amazing trinkets along the way- some of which you’ll see in her photo.

 

Creative Team

 

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Rob Johnson

Rob is Freestyle Creative’s video producer and just celebrated his one-year workiversary. Congrats Rob! He began his journey in the marketing industry to get out of the movie grind, yet still apply his film and video passions. He is not only talented behind the camera, but also has a wide array of interests and talents. He writes and records music and enjoys screenwriting. He has competed and medaled in Judo tournaments and is probably the only video producer that is certified by NASA to handle space rocks such as lunar rocks, Mars rocks, meteorites, etc. Yes, you heard it here folks. Rob was an astrophysics major before getting into film, something he also considers to be the hardest thing he has ever done.

Rob describes the Freestyle team as a “force.” Freestyle has taught him how to work in an environment with so many creative people and he values the opportunity to come to work every day to do what he loves.

 

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Kyree Williams

Kyree is Freestyle’s lead web developer, coming from curious beginnings. During his freshman year of college, he completed a novel and self-published it. He wanted an author site, but didn’t want to pay someone to do it. Many YouTube videos later, he built the site himself. That site may be long gone now, but through that process he discovered a new skillset.

Kyree has a 13-year-old toy rat terrier named Popeye, who is just as energetic as he is. He enjoys spending time sketching car designs, future home designs or just random objects. He is also trained in the art of calligraphy. However, he recently misplaced those expensive pens… You let us know when you find those, Kyree!

 

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Josh Bivens

Josh is both a photographer and videographer at Freestyle. His desire to work in this industry sparked when he went to film school. He got his start in a lot of one-person freelance jobs and video departments that consisted of a desk and a cabinet of video gear. He soon realized that his independent lifestyle and work environment were not aligning with the persistent zeal that he felt on student film sets. Without a team challenging and supporting him, the potential for improvement was minimal.

“You’re hired” is the phrase that Josh considers the most impactful words that he has heard throughout his time at Freestyle. After hearing the word “team” at least 50 times in his first week, he quickly fell in love with Freestyle’s culture. In his own words, “every day at Freestyle is its own little odyssey of learning.” He thrives on team projects, active feedback, brainstorm sessions, and the dynamic and jovial atmosphere. Josh has learned that collaboration is not only a highway of improving the content he produces, but also an important fuel for personal growth.

He keeps his creative juices flowing by rearranging his furniture every few months, making sure to keep that feng shui fresh. Whenever Josh is redecorating or organizing, you can usually catch him singing, a hobby that not many people are aware of. “Any karaoke bar is my arena,” Josh claims. Maybe we can get a little karaoke snack before our status meeting next week?

 

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Kiley Mathews

“If I started a side business, I’m not sure what it would be, but it would definitely involve close-up magic.” Kiley is Freestyle’s art director and has the unique ability to recall every quote from The Office, a skill that she thinks every person should possess. Outside of the office, you can catch Kiley running or crafting. Inside the office, you’ll catch her listening to the same Netflix shows over and over.

When asked what the hardest thing she has ever done at Freestyle was, she stated that she is, “embracing that sometimes in this job you need to add a drop shadow.” She has loved working with Freestyle because she has gotten the opportunity to work with a variety of companies and projects, whether that includes a drop shadow or not.

In the photo, you’ll see Kiley and her pup, Tucker. Tucker is a 3-year-old rescue golden doodle with the soul of an 80-year-old man.  He spends his days lounging, snacking and napping. Tuck frequently gets mistaken for Falkor from “The Never-Ending Story.” When inspiration strikes, he can be found in the backyard chasing squirrels or rolling around in the dirt right after a bath.

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Ten Tips to Help You Ace Your Next Interview http://freestyleokc.com/2017/03/29/ten-tips-help-ace-next-interview/ http://freestyleokc.com/2017/03/29/ten-tips-help-ace-next-interview/#respond Wed, 29 Mar 2017 15:20:55 +0000 http://freestyleokc.com/?p=50441 Interview season is upon us. When it comes to interviews, preparation is key. Let’s be real—interviews can be nerve-racking and […]

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Interview season is upon us. When it comes to interviews, preparation is key. Let’s be real—interviews can be nerve-racking and even a little scary. You are put in the hot seat, asked questions that may catch you off guard and evaluated for your responses, résumé, portfolio and whatever else. Then the company instantaneously decides if you’re a good fit or not.

Consider some of our best tips to help you prepare for and then ace your next interview:

  1. Do your research — This first step is critical. Make sure you know a bit of background on the company, check out their list of clients and familiarize yourself with some of their work. Odds are, the employer has done some research on you too.
  2. Take some time to self-reflect — This tip may sound trivial, but it’s crucial. Ask yourself: Why do I want this job? What makes me qualified for this position? Why is this company a good fit for me? What am I most passionate about? In what kind of environment do I thrive? What are my long-term goals and how can I reach them?
  3. Update your résumé and portfolio — Employers might not be won over by a project you did back in 2014. Make sure you’ve taken the time to add your most recent and valuable work; having work samples in either a print or digital portfolio is key. Be aware that one typo or grammatical error may result with your résumé in the trash can. Find someone to look over your résumé and make any edits. College students should utilize their campus resources, like résumé-critique sessions at the career services center. Once you’re sure that your résumé is error-free, print a couple of hard copies to bring with you.
  4. Clean up your social media — Google yourself, check yourself out on Facebook and ask yourself: “Would I hire me?” Even though you obviously can have a social life outside of work, remember that you will be representing the company in which you work. If you are interviewing for a social media position, be aware that the potential employer may expect your social media accounts to be public.
  5. Practice interviewing — Practice with a friend or family member. Interviews can be stressful, even when you’re prepared. Train yourself to be comfortable, or at least less awkward, when put in the hot seat. Avoid sounding robotic—practice being conversational with a sense of professionalism.
  6. Don’t psych yourself out — Composure is key. You may want to pass on the three cups of coffee beforehand to avoid having the jitters. Try meditation or any other method to help reduce the nerves. If it’s meant to be, it will be, right?
  7. Be mindful of your non-verbal gestures — Non-verbal communication is a subtle, yet powerful tool. Silent gestures, like facial expressions, body language and eye contact, can communicate beyond what you say aloud. For example, fiddling around with your hands or tapping your foot may convey your nervousness and/or distract the interviewer. Staring at the door or avoiding eye contact may communicate that you’re eager to peace out of there.
  8. Be the best version of yourself — Show your personality, but keep it professional. The interviewer is not only interested in your responses, but also in the way you interact with other employees and potentially clients. Be personable, passionate and, most importantly, be yourself, because once you’ve been hired—there’s no hiding that.
  9. Show up on time and go kill it — Give yourself plenty of buffer time to avert any additional stress. You never know how many red lights you may run into or what the parking situation may be. It’s better to be early and give yourself some time to relax and mentally prepare than to be cutting it close and stressing out. You don’t want your first interaction to be an apology/excuse for arriving a couple minutes late.
    Approach the situation with confidence and remember why you’re there. There’s clearly a reason why you applied for this specific job and why the company is considering you. Confidence is admirable (but know when confidence turns to arrogance).
  10. Follow up with a thank you note or email within 24 hours of the interview — Someone (or multiple people) took time out of their day(s) to spend some time getting to you know because they saw potential in you. Be sure to thank them for the opportunity and express a continuing interest. Bonus points for a handwritten note.

Now put your new found knowledge to work and apply for the Freestyle’s summer internships!

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NCAA Boss Button http://freestyleokc.com/2017/03/16/ncaa-boss-button/ http://freestyleokc.com/2017/03/16/ncaa-boss-button/#respond Thu, 16 Mar 2017 18:35:51 +0000 http://freestyleokc.com/?p=50432 It’s that time of year again. March Madness has officially tipped off and now millions of Americans are putting off […]

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It’s that time of year again. March Madness has officially tipped off and now millions of Americans are putting off their work to watch a bunch of college kids chase each other around. As is tradition, the NCAA is partnering with insubordinate employees across the nation to make sure no one is distracted from “the big dance” by anyone including pesky bosses. This includes rolling out the classic “Boss Button.” Just a quick click and you’re transported away from the big game and onto a mock PowerPoint presentation about conflict in the workplace.

Boss ButtonAnd for those looking to watch some basketball during the incredible waste of time that is a class lecture, you can switch to the classroom version and pretend to be taking notes. Because what says “college athletics” more than pretending to go to class while focusing on basketball? Great job, National College Athletics Association!

Anyway, congratulations to all the college athletes out there busting their hump so organizations like the NCAA can make billions of dollars.

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The Best Reactions to the Oscars 2017 http://freestyleokc.com/2017/03/03/best-reactions-oscars-2017/ http://freestyleokc.com/2017/03/03/best-reactions-oscars-2017/#respond Fri, 03 Mar 2017 20:14:42 +0000 http://freestyleokc.com/?p=50412 It’s hard to imagine that we ever used to watch award shows without social media. Today, within seconds of any […]

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It’s hard to imagine that we ever used to watch award shows without social media. Today, within seconds of any snafu or mishap, you can find thousands of tweets and posts providing hilarious memes or snarky commentary. This year’s Oscars ceremony was no different, serving up a plethora of jokes to be made, gifs to be tweeted and videos of blunders and reactions to be watched over and over. In fact, this year’s event provided one of the most notable mix-ups in award show history when the award for best picture was accidentally given to the cast and crew of favored winner La La Land–when the film Moonlight had won. It’s safe to say that watching the chaos and confusion unfold onstage turned social media into a madhouse of election comparisons and Steve Harvey analogies. The incidents of the Oscars 2017 were the internet’s dream come true, and the reactions did not disappoint. We’ve compiled some of the best ones below. Check out the video of the whole fiasco here.

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It looks like Billy Eichner was onto something

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Welcome to the ADDYs http://freestyleokc.com/2017/02/21/welcome-to-the-addys/ http://freestyleokc.com/2017/02/21/welcome-to-the-addys/#respond Tue, 21 Feb 2017 21:19:45 +0000 http://freestyleokc.com/?p=50389 Freestyle had the honor of filming and producing the intro video for the 51st Annual Oklahoma City American Advertising Awards […]

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Freestyle had the honor of filming and producing the intro video for the 51st Annual Oklahoma City American Advertising Awards (ADDYs) this past weekend at the Chevy Bricktown Events Center. The video cast light on this year’s theme, Illuminate, through humor with a touch of seriousness. Our agency paired with the ADDYs committee, a local film producer, Kyle Roberts, Staplegun and Camp Pixel. Check out the ADDYs intro video!

Not only was Freestyle a creative sponsor of the ADDYs, our very own president, Kelley Gann, was the chair of the 2017 ADDYs. We are proud to support her and all her hard work. Great job, Kelley! The entire advertising community brought their ‘A game’ this year and we are extremely proud of the work Oklahoma City produces. Freestyle was no exception, earning awards in multiple categories including Cross Platform, Elements of Advertising, Film, Video & Sound, Online/Interactive and Sales & Marketing. Check out our award-winning work below and the rest of the 2017 Winners Book here!

 

Define Your Direction, Chickasaw Nation Strategic Prevention Framework –  Tribal Incentive Grant

Gold Award: Film, Video & Sound: Internet Commercial Single Spot

Silver Award: Film, Video & Sound:  Cinema Advertising, In-Theatre Commercials or Slides

Silver Award: Online / Interactive: Public Service, Online / Interactive

Bronze Award: Cross-Platform: Integrated Media Public Service, Campaign

Bronze Award: Elements of Advertising: Logo Design

Bronze Award: Sales & Marketing: Public Service Collateral, Annual Report (Printed or Digital)

 

Maintain by Driven Analytics

Gold Award: Online / Interactive: Websites, Consumer

Bronze Award: Elements of Advertising: Logo Design

 

Ratcliffe’s Textbooks

Bronze Award: Online / Interactive: Websites, Consumer

 

University of Oklahoma Memorial Union, OMU Wedding Venue Promo

Bronze Award: Film, Video & Sound: Internet Commercial – Single Spot, Any Length

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5 Ways to Boost Your Personal Brand http://freestyleokc.com/2017/01/30/5-ways-boost-personal-brand/ http://freestyleokc.com/2017/01/30/5-ways-boost-personal-brand/#respond Mon, 30 Jan 2017 21:28:50 +0000 http://freestyleokc.com/?p=50277 How do Freestylers become Freestylers? The agency life isn’t for everyone, but if you think you’re cut out for working […]

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How do Freestylers become Freestylers? The agency life isn’t for everyone, but if you think you’re cut out for working at one of the best advertising agencies in Oklahoma City, then the first step is learning how to represent yourself. Enjoy some of our team’s best practices to boost your personal brand!

1. Define your brand. First, you need to decide what you want to be known for and how to market yourself. Follow these questions to define your brand:

  • What am I known for in the community?
  • What do I do better than anyone else? What am I an expert in?
  • What am I passionate about
  • What are my goals for the next year, two years and five years?

Get feedback from those who know you best and pull a couple key terms or patterns they use to describe you. Use these terms on your resume, portfolio, website or even to create your own logo. If you are looking to learn a little and design for yourself, check out Lynda.com for graphic design tutorial videos and tips.

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2. Google yourself. According to Monster.com, 77 percent of employers are Googling and researching applicants before an interview invitation is even sent. Make sure you know what pulls up on the first page when you search your name. If you haven’t done this yet, this is an important step to creating and boosting your personal brand – put your best out there.

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3. Create a website. This is your space to brag about yourself and provide examples of your work. Everything you use to define your brand, share on your website. Try to get your domain as close to your name as possible so when others Google you, your personal brand is being search engine optimized (SEO). If you want to set yourself apart, create a 30 second testimonial video about who you are and what you do. It shows your personality and lets your followers get to know you. For quality, snag a videographer to help you. Check out our web developer, Kyree Williams’, website for inspiration.

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4. Be proactive on social media. Post consistently and treat it like a job. Be sure to mix up your content to engage a few different sets of people. Your followers want to see your work life as well as your personal life, and you can show a balance of both. Study famous personalities you follow on social media, take bits and pieces from their successful posts and turn them into your own style. LinkedIn is a great social tool for professionals so be sure to keep yours updated and connect with people right after meeting them. Following up can go a long way.

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5. Network. Network. Network. Attend events within your field of work or study, or step out of your comfort zone and join a business board or book club. Most groups post their schedule of events on Facebook or their website, making it extremely easy to get involved. Networking helps you to constantly evolve and learn a little about other professionals and industries. Often, your company will pay for you to be involved in something that boosts your brand, which in turn boosts your company’s credibility. Be sure to ask about networking opportunities and tips from leaders in your field.

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Our Top 10 Super Bowl Commercials http://freestyleokc.com/2017/01/30/top-10-super-bowl-commercials/ http://freestyleokc.com/2017/01/30/top-10-super-bowl-commercials/#respond Mon, 30 Jan 2017 19:06:14 +0000 http://freestyleokc.com/?p=50300 It’s almost that time of year again. Whether you’re a fan of the Falcons or Patriots, a football fan in […]

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It’s almost that time of year again. Whether you’re a fan of the Falcons or Patriots, a football fan in general or you’re just here for the commercials, those tuning into the Super Bowl on Sunday are in for a real treat beyond the field. Super Bowl commercials have long been an American tradition alongside the football game itself. Each year, brands vie for the coveted multimillion-dollar TV spots. With 111.9 million viewers watching the game last year, the hype around the Super Bowl commercials reaps nationwide awareness and exposure for brands and can have a huge impact in perpetuating brands’ values or in altering public perception of brands (CNN). In addition to the real-time views, these ads often generate enough buzz themselves to go viral on the Internet.

In honor of the 51st Super Bowl, the Freestyle team has compiled a list of our favorite past Super Bowl commercials. From Apple’s groundbreaking “1984,” to Budweiser’s light-hearted “Puppy Love,” Super Bowl commercials continue to garner attention even years after they first air. Here’s our list of the most memorable commercials:

Budweiser – “Puppy Love” (2014)


In the 2014 Super Bowl, Budweiser melted our hearts with a story of friendship between the brand’s iconic Clydesdale horse and cute Labrador puppy. Although the commercial had absolutely nothing to do with beer, it created a genuine emotional connection with the audience. For consumers to connect with brands on an emotional level is priceless.

Consumer reactions were so positive toward the #BestBuds horse/puppy duo that Budweiser kept the momentum going the following year with their “Lost Dog” commercial. You just can’t go wrong with puppies and horses.

Always – “#LikeAGirl” (2015)


When did doing something “like a girl” become an insult? In an attempt to change the stigma attached to doing things “like a girl,” Always empowers women and young girls to define the meaning of the phrase on their own terms, to make “running like a girl” also mean winning the race. #GirlPower

Doritos – “Finger Cleaner” (2014)


Another finalist from 2014, this cringe-worthy Doritos ad is so good/bad that you can’t help but click replay on YouTube. It may not be KFC, but it is finger-lickin’ good…

HEINZ Ketchup – “Wiener Stampede” (2016) 


HEINZ pairs a melancholy song with a hilarious scene of dachshunds wearing hot dog costumes and frolicking through a field toward a cluster of people, presumably their owners, in ketchup costumes. These wiener dogs are our spirit animals.

Apple – “Introducing Macintosh” (1984)


Apple’s iconic “Introducing Macintosh” commercial aired nationally on television just one time, during the third quarter of the 1984 Super Bowl football game. That’s all it took to become one of the most famous commercials to date.

Pepsi Max “Love Hurts” (2011) 


Pepsi appeals to the health-conscious consumer in their humorous, light-hearted 2011 Super Bowl ad showing a man trying to eat unhealthy behind his wife’s back. The wife catches him in the act every time, even replacing his burger with a bar of soap. When he drinks the Pepsi Max, however, his wife joins him in consumption of the new zero calorie beverage.

E*Trade – “Wasted $2 Million Bucks” (2000)


E*Trade’s 1999 commercial, featuring “a monkey and two idiots,” displays a clever use of irony with the concluding line: “Well, we just wasted 2 million bucks.” The financial services company follows up with the timely question: “What are you doing with your money?” So, your next move is obviously to put your money in the hands of the company that spends 2 million bucks on a silly commercial.

Volkswagen – “The Force” (2011) 


Volkswagen introduces the new Passat in this light-hearted, Star Wars-themed Super Bowl ad featuring a young boy playing around his house in a Darth Vader costume. Simple and sweet

Avocados from Mexico – “The First Draft” (2015) 


In this witty commercial by Avocados from Mexico, each country selects different species and plants during “The First Draft.” In the end, Mexico selects the avocado and explains why avocados from Mexico are better. Even the jingle at the end is catchy!

Budweiser – Wassup (2000) 


The O.G. of Super Bowl commercials. “Wassssuuuuuuupp.” ‘Nough said.

 

Tune into Super Bowl LI on February 5th to witness more potentially life-changing ads and decide for yourself whether they really are worth the big bucks.

Sources:

http://money.cnn.com/2016/02/08/media/super-bowl-50-ratings/

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