How do Freestylers become Freestylers? The agency life isn’t for everyone, but if you think you’re cut out for working at one of the best advertising agencies in Oklahoma City, then the first step is learning how to represent yourself. Enjoy some of our team’s best practices to boost your personal brand!
1. Define your brand. First, you need to decide what you want to be known for and how to market yourself. Follow these questions to define your brand:
- What am I known for in the community?
- What do I do better than anyone else? What am I an expert in?
- What am I passionate about
- What are my goals for the next year, two years and five years?
Get feedback from those who know you best and pull a couple key terms or patterns they use to describe you. Use these terms on your resume, portfolio, website or even to create your own logo. If you are looking to learn a little and design for yourself, check out Lynda.com for graphic design tutorial videos and tips.
2. Google yourself. According to Monster.com, 77 percent of employers are Googling and researching applicants before an interview invitation is even sent. Make sure you know what pulls up on the first page when you search your name. If you haven’t done this yet, this is an important step to creating and boosting your personal brand – put your best out there.
3. Create a website. This is your space to brag about yourself and provide examples of your work. Everything you use to define your brand, share on your website. Try to get your domain as close to your name as possible so when others Google you, your personal brand is being search engine optimized (SEO). If you want to set yourself apart, create a 30 second testimonial video about who you are and what you do. It shows your personality and lets your followers get to know you. For quality, snag a videographer to help you. Check out our web developer, Kyree Williams’, website for inspiration.
4. Be proactive on social media. Post consistently and treat it like a job. Be sure to mix up your content to engage a few different sets of people. Your followers want to see your work life as well as your personal life, and you can show a balance of both. Study famous personalities you follow on social media, take bits and pieces from their successful posts and turn them into your own style. LinkedIn is a great social tool for professionals so be sure to keep yours updated and connect with people right after meeting them. Following up can go a long way.
5. Network. Network. Network. Attend events within your field of work or study, or step out of your comfort zone and join a business board or book club. Most groups post their schedule of events on Facebook or their website, making it extremely easy to get involved. Networking helps you to constantly evolve and learn a little about other professionals and industries. Often, your company will pay for you to be involved in something that boosts your brand, which in turn boosts your company’s credibility. Be sure to ask about networking opportunities and tips from leaders in your field.