Braum’s
Buns’n’cones
broadcast // digital // interactive // Photography // video
When Braum’s came to us looking for ways to engage new audiences and expand their exposure on social our creative director cried actual tears of joy. BRAUM’S. We immediately did a tremendous amount of market research (lemon blueberry ice cream, trust us) and started playing with colors, giving their radio and copy a little extra flavor, and recorded top-down videos sharing recipes from their webpage – the results have been stunning. Our initial campaign launch saw an increase in engagement across all media platforms including over 1 million display impressions, 99% completion rate on audio streaming, over 100,000 additional page likes on Facebook – in just the first month. We even snagged a few timeless quotes through our form fills like, “My wife, Mrs. Mickey, she’s very, very picky! She always pesters and begs – only get the BRAUM’s eggs!”