Cory’s Audio Visual #2

Cory’s Audio Visual

Designing for eSports

concepting // Art Direction

The eSports industry has seen tremendous growth over the years both in terms of viewership and revenue. The increasing viewership is what mainly contributed to the revenue growth – and it’s not just because those viewers are generating revenue. Brands, seeing the potential of reaching a large and engaged audience, are investing in eSports marketing both directly and indirectly.

Cory’s Audio Visual recognized this and is expanding its empire into the eSports arena and needed help adjusting its brand and creative assets to appeal to its new audience. This resulted in ADDY-award-winning art direction with bold graphics, updated color palettes, icons, customized photography, Twitch banners and more.