Express Employment Professionals is a leading staffing provider helping job seekers find work with a variety of local businesses. In tandem with the Express Franchising team, Freestyle Creative has developed a digital marketing campaign to increase the number of qualified franchisee applicants by directing them to the expressfranchising.com website to complete an interest form.

From month one to four of the campaign, Express Franchising experienced a 51% increase in applicant conversions and their average cost-per-conversion decreased by 23%. After determining AdRoll retargeting was not an optimum digital strategy for Express Franchising, Freestyle pivoted into utilizing Google Display retargeting and saw a 22% increase in conversions from the previous month.