broadcast // digital // interactive // Video
Home Creations is a home builder in Oklahoma, serving the Oklahoma City and Tulsa metro areas. Since Freestyle’s beginning in 2007, we’ve produced several videos for Home Creations. Home Creations partnered with Freestyle Creative in 2017 for digital marketing services and billboard design in hopes of seeing more success in their advertising efforts, specifically with driving traffic to the website and increasing phone calls and sales in a cost-efficient manner. To increase website traffic, we created multiple Google AdWords campaigns targeting people looking for homes in the Oklahoma City and Tulsa areas. The campaigns were created to serve ads specific to home communities in the cities in which our audience was searching, and to people who were searching for specific features in a home, such as energy efficiency and open floor plans. To increase phone calls, we created a series of call only Google ads in each of the campaigns. To track the leads from the digital efforts, we worked with Home Creations to install a lead tracking platform that would separate our qualified leads from the website click ads. The Google AdWords campaign successfully achieved the goal of driving traffic to the website with 43,595 website visits, and the total website traffic increased 19.48% in 2017 compared to 2016. Throughout the campaign, 358 phone calls were received directly from the ads, and we exceeded our goal of increasing sales by 10%.