Freestyle helped Oklahoma State University School of Hospitality and Tourism Management set up the groundwork they needed to educate their board of directors and to move forward with a successful marketing strategy by defining their goals and aligning their current marketing initiatives. The groundwork was presented in an annual report (40-page booklet) that not only outlined challenges, goals, objectives and audiences, but also provided detailed information on how to move forward with their website, SEO, social media and other digital marketing campaigns.