Standing Out With Healthcare Digital Marketing
With the growth of various types of healthcare, standing out in a crowded space online can be challenging. Fortunately, there are a variety of methods and marketing tactics to deploy to make sure your organization stands out from the rest.
Users are more engaged now than ever by looking for resources when making decisions regarding their health. This allows organizations to curate content that resonates with these users. In addition to the advances in the advertising technology space, advertisers are now better able to target individuals who are seeking out this information and place ads targeted directly to them.
With the advances in online registration and appointment booking, we are able to better understand not only a user’s journey in selecting a health care provider, but we are also able to track specific return on ad spend to make sure advertisers have the most optimized campaign channels.
Read on for a number of tactics that have proven beneficial in the healthcare digital marketing space:
Native ads display engaging visuals and copy that appear in an environment where people are already seeking information. When we pair this ad format with a landing page offering information, solutions, and direction for the ailments individuals are concerned about, we are able to provide a cohesive journey to making a conversion.
SEO & SEM Strategies
As users search online, making sure your organization appears in the search results is vital to be established in a user’s mind as a reputable and go-to source for information. Making sure your web pages are SEO optimized and appearing at the top of organic search results every time is vital to maximizing conversions. Additionally, coupling a winning search engine marketing strategy with your SEO helps reinforce the idea that the health care you provide is something that should be further explored in a user’s journey to making a decision. Ads that are served as a result of a robust SEM campaign can not only provide validity to your organization, but you are also able to dictate specific landing pages, phone numbers and copy that can bring forward information that a particular person is searching for at that time, minimizing the amount of clutter that is in the space in the first place.
Engaging Email Campaigns
In addition to finding new customers and patients, creating loyalty is key for long-term success in the healthcare space. When signing up new patients, gathering email addresses to provide updates and recommendations can be beneficial to continue providing content. You can send out periodic email newsletters that give updates and changes to your company, or you can send out discounts and deals that may convince a user to come back for another visit. As discussed previously, with the ever-growing desire for content, with a robust email campaign you could send out content regarding a variety of topics such as news and information concerning advances in medicine, seasonal ailments that people are asking questions about, issues regarding certain treatment and hazards or benefits revolving around them, etc.
These tactics and mediums are only a drop in the bucket of the different ways you can leverage digital advertising and marketing to help grow your business or organization. For more information please reach out to Freestyle Creative, and see how we can help develop a marketing plan specifically for you.