digital advertising

An Account Lead’s Obsessions

I have the gigantic responsibility of writing a Freestyle blog this month. I believe that this November has been the pinnacle of digital advertising in 2016, and as thought leaders in this industry, it is our duty to cover some pretty major campaigns leading up to this month: the presidential election, Black Friday, and, of…

Marketing in a #DigitalWorld

We check our emails, then scroll through our Facebook news feed. Once we get bored, we view the latest stories on Snapchat, then move onto Twitter and Instagram. On these sites we find photos, videos, articles, advertisements and news. We keep scrolling and scrolling, until we say to ourselves, “My thumb is getting tir…Oh! What…