{"id":54679,"date":"2022-10-27T20:25:00","date_gmt":"2022-10-27T20:25:00","guid":{"rendered":"https:\/\/freestyleokc.com\/?p=53858"},"modified":"2023-06-22T16:17:00","modified_gmt":"2023-06-22T16:17:00","slug":"marketing-during-times-of-crisis","status":"publish","type":"post","link":"https:\/\/freestyleokc.com\/marketing-during-times-of-crisis\/","title":{"rendered":"Adapting Your Marketing Strategy During Times of Crisis"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-section-content-custom-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:740px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading\" style=\"margin-bottom:0px;margin-top:0px\"><span class=\"wp-block-getwid-advanced-heading__content\" style=\"text-align:center\"><\/span><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading\" style=\"margin-bottom:50px;margin-top:10px\"><h2 class=\"wp-block-getwid-advanced-heading__content\" style=\"text-align:center\">Keep Calm, Adapt &amp; Carry On<\/h2><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg\" alt=\"\" class=\"wp-image-57307\" srcset=\"https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg 640w, https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#000000\"><strong>Marketing During Times of Crisis<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size\" style=\"color:#000000\">With the unprecedented COVID-19 pandemic affecting people all over the world \u2014 life has changed overnight. We\u2019re adapting to the curveballs thrown our way, businesses are innovating, and we\u2019re rising to tackle this unprecedented global challenge together.<\/p>\n\n\n\n<p>As marketers, we have the important job of helping businesses successfully navigate these uncertain times \u2014 protecting their brands and thinking ahead so they can be there for their customers and employees.<\/p>\n\n\n\n<p>So what should your company\u2019s marketing look like during this crazy time?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rethink Your Approach<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Health, Food, Banking, &amp; Business Support<\/h3>\n\n\n\n<p>Is your business an \u201cessential\u201d service? If so, customers need your products or services more than ever. It\u2019s important to double down and be consistently communicating with your customers. Think regular social media updates, timely responses to comments, email marketing, and promotions. With customers seeking you out during a time of high stress \u2014 put yourself in their shoes, think ahead to alleviate their pain-points, and make sure your marketing is thoughtful and on-point.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Curious about how to apply for an SBA disaster loan? Dial into Monday\u2019s 2PM-CST webinar (via Zoom) to hear from Cindi Carter, <br>Economic Development Specialist, from the Small Business Administration\u2019s Oklahoma District Office. <a href=\"https:\/\/t.co\/GXCXw1Z8J7\">https:\/\/t.co\/GXCXw1Z8J7<\/a><a href=\"https:\/\/twitter.com\/hashtag\/WeatherTheStorms?src=hash&amp;ref_src=twsrc%5Etfw\">#WeatherTheStorms<\/a> <a href=\"https:\/\/t.co\/aoPxnviYic\">pic.twitter.com\/aoPxnviYic<\/a><\/p>&mdash; BBBCentralOK (@BBBCentralOK) <a href=\"https:\/\/twitter.com\/BBBCentralOK\/status\/1243640208677109761?ref_src=twsrc%5Etfw\">March 27, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tourism, Entertainment, Beauty Services, &amp; Gyms<\/h3>\n\n\n\n<p>For those in the \u201cnonessential\u201d category during this tough time, not all is lost. We\u2019re seeing a lot of brands that are embracing the challenge, thinking outside the box and truly innovating.<\/p>\n\n\n\n<p>Everyone\u2019s favorite example is The National Cowboy &amp; Western Heritage Museum\u2019s \u201cTim\u201d (the security guard):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Hello, my name is Tim and I am the head of security for The Cowboy. I have been asked to take on the additional duty of social media management while the museum is closed. I\u2019m new to this but excited. My team will also continue to protect and monitor the museum. Thanks, Tim Send <a href=\"https:\/\/t.co\/bPiXD9DoAd\">pic.twitter.com\/bPiXD9DoAd<\/a><\/p>&mdash; Nat&#39;l Cowboy Museum (@ncwhm) <a href=\"https:\/\/twitter.com\/ncwhm\/status\/1240023884641992705?ref_src=twsrc%5Etfw\">March 17, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Tim has taken on the additional responsibility of handling social media while the museum is temporarily shutting its doors. The result? Dad jokes galore. Tim brings the museum\u2019s social followers the heart-warming and hilarious content they needed as he struggles to learn social media \u2014 all while showing off the museum\u2019s artifacts online. Tim\u2019s made such an impression that his social media gold has been covered by <strong><a href=\"https:\/\/www.cnn.com\/2020\/03\/24\/us\/cowboy-museum-oklahoma-security-twitter-trnd\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">CNN<\/a><\/strong> and <strong><a href=\"https:\/\/people.com\/human-interest\/national-cowboy-museum-security-guard-takes-over-social-media-coronavirus-outbreak\/\" target=\"_blank\" rel=\"noreferrer noopener\">People<\/a><\/strong>&nbsp;and grown the museum&#8217;s Twitter followers to&nbsp;<em><strong>more than&nbsp;240,000 in one week.<\/strong><\/em><\/p>\n\n\n\n<p>How can your brand think outside the box and move online during this time period? Freestyle can help you brainstorm!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Activations &amp; Events<\/strong><\/h3>\n\n\n\n<p>All events and conferences are canceling or postponing due to the pandemic. In fact, our team was all set to attend SXSW 2020 when it was canceled for the first time in its 34-year history due to COVID-19.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We\u2019ve learned that if there\u2019s anything more difficult than producing an event the magnitude of <a href=\"https:\/\/twitter.com\/hashtag\/SXSW?src=hash&amp;ref_src=twsrc%5Etfw\">#SXSW<\/a>, it\u2019s cancelling one.<br><br>To our registrants, we deeply appreciate your patience. To our community, we deeply appreciate your support. <a href=\"https:\/\/t.co\/CSqPPsPEqL\">https:\/\/t.co\/CSqPPsPEqL<\/a><\/p>&mdash; SXSW (@sxsw) <a href=\"https:\/\/twitter.com\/sxsw\/status\/1238237193136738304?ref_src=twsrc%5Etfw\">March 12, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Having to cancel an event, brand activation or conference can be heart-breaking after all the work that goes into the planning.<\/p>\n\n\n\n<p>However, you have some options:<\/p>\n\n\n\n<ul>\n<li><strong>Cancel &#8211;&nbsp;<\/strong>With rapidly approaching timelines, some events may be forced to cancel altogether. This was the case for SXSW and they gave registrants the opportunity to defer their conference badge to 2021-2023.<\/li>\n\n\n\n<li><strong>Postpone &#8211;&nbsp;<\/strong>Do you have the ability to push your event to later in the year? If you act quickly and get in touch with vendors, they may be able to work with you to secure a date later in the fall. (Added bonus: You get extra time to plan!)<\/li>\n\n\n\n<li><strong>Move Online &#8211;&nbsp;<\/strong>Can your event be successfully moved online? Events or conferences with keynotes can be moved to an online webinar. Networking events can be changed to a virtual happy hour or coffee. Platforms including <strong><a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom<\/a><\/strong>, <strong><a href=\"https:\/\/www.uberconference.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uber Conference<\/a><\/strong> (or even Facebook\/Instagram Live videos) are good options if you need to take your event online.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/ovac\/status\/1244641053245874176\n<\/div><\/figure>\n\n\n\n<p>(This is our very own Director of Photography Josh Biven&#8217;s photograph!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video Production<\/strong><\/h2>\n\n\n\n<p>The good news with your video production partners (like Freestyle!) is that pre- and post-production\/editing can all be done remotely. The challenge? With some large-scale, on-location shoots ruled out or postponed due to COVID-19, we all have to get scrappy in our video approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social Media Videos<\/strong><\/h3>\n\n\n\n<p>Many self-isolating are switching over to recording their videos from home. A favorite is Jimmy Fallon\u2019s The Tonight Show: At Home Edition. When NBC sent their employees home to help stop the spread of coronavirus, Fallon started filming the show at home. His wife is the camera operator, his daughters and pets are his co-stars&#8230;the musicians, the art department, the laugh track, etc. Cuteness ensues. Fallon interviews his guests online via Zoom and raises money for a different nonprofit with each show on YouTube. I loved this unpolished version of the show \u2014 and honestly, these episodes have been some of my favorites!<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"The Tonight Show: At Home Edition (Lin-Manuel Miranda)\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/SOS7e6UTNPI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"The Tonight Show: At Home Edition (Trevor Noah, DJ D-Nice)\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/CxgIKIzVRLc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>How can your brand do something while social distancing? If you\u2019re comfortable on camera, don\u2019t be afraid to pick up your iPhone and post an Instagram story. Authenticity and connection with your followers are key. Or &#8211; perhaps partnering with a social influencer for a promoted video is the right strategy right now.<\/p>\n\n\n\n<p>Everyone is jumping on the TikTok bandwagon right now and spending more time on social media. Your marketing team can brainstorm ways your brand can tell its story through 15-second TikTok videos.<a href=\"https:\/\/www.tiktok.com\/@chipotle\" target=\"_blank\" rel=\"noreferrer noopener\">@chipotle<\/a>Wait for it. Thank us later. <a href=\"https:\/\/www.tiktok.com\/tag\/chipotle\" target=\"_blank\" rel=\"noreferrer noopener\">##chipotle<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/fyp\" target=\"_blank\" rel=\"noreferrer noopener\">##fyp<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/guacmode\" target=\"_blank\" rel=\"noreferrer noopener\">##guacmode<\/a> @mattstauffer3<a href=\"https:\/\/www.tiktok.com\/music\/original-sound-6792291267260058373\" target=\"_blank\" rel=\"noreferrer noopener\">\u266c original sound &#8211; chipotle<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Animated Videos<\/strong><\/h3>\n\n\n\n<p>Another great option is taking the animated video approach! Talk with your video partner about going with a graphic, illustrated or animated style for your video production needs \u2014 as this approach can be done entirely while social distancing.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"We&#039;ll Be Here | McDonald&#039;s\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/BFgW4S6zOQU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"#ShareASquare - Cottonelle\u00ae Brand\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/mwQ1metUv2o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Television Commercials<\/strong><\/h3>\n\n\n\n<p>For \u201cessential\u201d services and those with previously purchased media buys, television advertising and streaming could continue to be effective platforms. With more people social-distancing at home, they\u2019ll be tuning into the news and streaming entertainment.<\/p>\n\n\n\n<p>It\u2019s important to revisit your video spots to ensure they\u2019re still relevant and appropriate. For some, videos can be re-edited and voiceovers can be re-recorded to make quick updates to the concept to be empathetic to the current state of the world.<\/p>\n\n\n\n<p>Instead of \u201csell, sell, sell!\u201d the best thing you can do is use your platform to help customers. This is important always \u2014 but especially now.<\/p>\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=3_t9niMNkdg&#038;t=1s\">https:\/\/www.youtube.com\/watch?v=3_t9niMNkdg&amp;t=1s<\/a><\/p>\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=i_CMyAoNcRI\">https:\/\/www.youtube.com\/watch?v=i_CMyAoNcRI<\/a><\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":57307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[373,392,387,130,399,380],"tags":[53,194,80,407,88,3,163,7],"qubely_featured_image_url":{"full":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg",640,960,false],"landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-640x750.jpg",640,750,true],"portraits":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-540x320.jpg",540,320,true],"thumbnail":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-150x150.jpg",150,150,true],"medium":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-200x300.jpg",200,300,true],"medium_large":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg",640,960,false],"large":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg",640,960,false],"1536x1536":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg",640,960,false],"2048x2048":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg",640,960,false],"ab-block-post-grid-landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-600x400.jpg",600,400,true],"ab-block-post-grid-square":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-600x600.jpg",600,600,true],"qubely_landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-640x750.jpg",640,750,true],"qubely_portrait":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264-140x100.jpg",140,100,true],"gb-block-post-grid-landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg",267,400,false],"gb-block-post-grid-square":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/09\/pexels-polina-zimmerman-3747264.jpg",400,600,false]},"qubely_author":{"display_name":"Freestyle Creative","author_link":"https:\/\/freestyleokc.com\/author\/freestyleokc\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/freestyleokc.com\/category\/advertising\/\" rel=\"category tag\">Advertising<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/in-the-community\/\" rel=\"category tag\">In The Community<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/operations\/\" rel=\"category tag\">Operations<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/strategy\/\" rel=\"category tag\">Strategy<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Navigating Marketing Strategies During Crisis Times<\/title>\n<meta name=\"description\" content=\"Learn to adapt your marketing strategies during crisis situations. From rethinking approaches to exploring digital possibilities, find practical tips here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/freestyleokc.com\/marketing-during-times-of-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing During Times of Crisis\" \/>\n<meta property=\"og:description\" content=\"With the unprecedented COVID-19 pandemic affecting people all over the world \u2014 life has changed overnight. We\u2019re adapting to the curveballs thrown our way, businesses are innovating, and we\u2019re rising to tackle this unprecedented global challenge together. As marketers, we have the important job of helping businesses successfully navigate these uncertain times \u2014 protecting their brands and thinking ahead so they can be there for their customers and employees.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/freestyleokc.com\/marketing-during-times-of-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Freestyle Creative\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T20:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T16:17:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/freestyleokc.com\/wp-content\/uploads\/2020\/03\/black-and-white-laptop-2740956.jpg\" \/>\n<meta name=\"author\" content=\"Freestyle Creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing During Times of Crisis\" \/>\n<meta name=\"twitter:description\" content=\"With the unprecedented COVID-19 pandemic affecting people all over the world \u2014 life has changed overnight. 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