{"id":57803,"date":"2023-05-12T19:54:00","date_gmt":"2023-05-12T19:54:00","guid":{"rendered":"https:\/\/freestyleokc.com\/?p=57803"},"modified":"2023-06-22T14:46:05","modified_gmt":"2023-06-22T14:46:05","slug":"5-destination-marketing-strategies-to-inspire-wanderlust","status":"publish","type":"post","link":"https:\/\/freestyleokc.com\/5-destination-marketing-strategies-to-inspire-wanderlust\/","title":{"rendered":"5 Destination Marketing Strategies to Inspire Wanderlust"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-section-content-custom-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:740px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading\" style=\"margin-bottom:0px;margin-top:0px\"><span class=\"wp-block-getwid-advanced-heading__content\" style=\"text-align:center\"><\/span><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-heading\" style=\"margin-bottom:50px;margin-top:10px\"><h2 class=\"wp-block-getwid-advanced-heading__content\" style=\"text-align:center\"><\/h2><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg\" alt=\"\" class=\"wp-image-58039\" srcset=\"https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg 1024w, https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-300x202.jpg 300w, https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-768x517.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>As travelers research their next getaway \u2014 destinations are rarely at a loss for sharing all the great attractions their locale has to offer: epic sights, food, culture, history, the arts, family fun&#8230; Destinations are both fun and challenging to develop effective marketing strategies for. From understanding your target market (and areas of untapped potential) to personalizing your digital marketing strategy, read on for five steps that can be tailored to successfully market your tourism destination to potential travelers as they plan their next vacation.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong><strong>Get to Know Your Audience<\/strong><\/strong><\/h2>\n\n\n\n<p>Who is your ideal target audience? As you look at the general demographics for most travelers, who is your largest target audience and what do you know about them? Are they families? Adventure-seekers? Arts enthusiasts? Ask the following questions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is their key demographic information?<\/h3>\n\n\n\n<ul>\n<li>Age, ethnicity, gender<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Education<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Family information<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Household income<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Geo-location<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are their behaviors?<\/h3>\n\n\n\n<ul>\n<li>Purchases &amp; spending behaviors<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Travel frequency<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Entertainment preferences<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>What are their psychographics?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Interests<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Lifestyles<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Values<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Goals<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Opinions<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>After mapping out this information for your primary audience, evaluate secondary audiences and areas of untapped potential that could drive additional tourism with the right marketing approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong><strong>Cast a Regional Net &amp; Go Experiential<\/strong><\/strong><\/h2>\n\n\n\n<p>As you pinpoint geo-locations for your primary audiences and greatest untapped potential, consider casting a regional marketing net to appeal to the largest possible audience in that geo-location. Billboards in high-traffic areas and television commercials tailored to your audience\u2019s geo-location\/interests can be powerful and generate awareness. With these approaches, we\u2019ve seen success with experiential marketing pieces that give broad, general audiences a feel for what the destination has to offer \u2014 a smiling family on the beach, sweeping scenic shots (the emotions, the sights, the sounds \u2014 the experience of your destination). This strategy works well for traditional marketing tactics (television, outdoor, print) which are displayed to and need to appeal to a broad audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong><strong>Leverage Digital &amp; Get Personalized<\/strong><\/strong><\/h2>\n\n\n\n<p>As you\u2019ll uncover from your target audience research, prospective visitors also have specific interests. Perhaps they love the arts and visiting museums during their travels? Or perhaps their top focus is to experience the local culture? This is where digital marketing becomes a powerful tool to help personalize the marketing approach to different audience segments. Audiences are more receptive and likely to engage when they come across ads that match their specific interests. Tailor your digital marketing strategy to align with prospective visitors showing interests in areas that overlap with what your destination has to offer: attractions, food, culture, history, the arts, family fun, etc. Specific audiences can be marketed to based on their social media interests, search engine searches, website history, and purchasing behaviors. Then, personalize your digital ads towards their interests so they are more likely to engage and add your destination to their upcoming travel list. You\u2019ll ultimately want to direct these prospective travelers to your DMO website so they can get information and resources for planning their next vacation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Get Data &amp; Nurture Leads<\/strong><\/h2>\n\n\n\n<p>When a prospective visitor comes to your website, it\u2019s important to collect the information you\u2019ll need to continue nurturing this lead. (After all, most travelers don\u2019t plan a getaway immediately.) Include an email opt-in for your newsletter, encourage them to follow your destination\u2019s Instagram, or if you have a travel guide, collect their mailing address. A retargeting pixel can also be placed on your DMO website for continued brand awareness with display ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Measure Success&nbsp;<\/strong><\/h2>\n\n\n\n<p>Measuring the effectiveness of your destination marketing efforts can be determined a variety of ways. Marketing metrics often include website traffic, clicks and engagement, or traditional marketing metrics including views and impressions. Ultimately, the number one success measurement is an increase in tourism revenue and\/or overnight visitors. From a statistical perspective with campaign metrics, look at month over month and year over year data to see how trends are reporting and if your statistics are greater than that of previous time periods.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":58039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"true","qubely_interactions":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[373,392,423,384,130,391],"tags":[],"qubely_featured_image_url":{"full":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",1024,689,false],"landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",1024,689,false],"portraits":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-540x320.jpg",540,320,true],"thumbnail":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-150x150.jpg",150,150,true],"medium":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-300x202.jpg",300,202,true],"medium_large":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-768x517.jpg",768,517,true],"large":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",1024,689,false],"1536x1536":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",1024,689,false],"2048x2048":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",1024,689,false],"ab-block-post-grid-landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-600x400.jpg",600,400,true],"ab-block-post-grid-square":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-600x600.jpg",600,600,true],"qubely_landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",1024,689,false],"qubely_portrait":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design-140x100.jpg",140,100,true],"gb-block-post-grid-landscape":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",594,400,false],"gb-block-post-grid-square":["https:\/\/freestyleokc.com\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg",600,404,false]},"qubely_author":{"display_name":"Freestyle Creative","author_link":"https:\/\/freestyleokc.com\/author\/freestyleokc\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/freestyleokc.com\/category\/advertising\/\" rel=\"category tag\">Advertising<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/education\/\" rel=\"category tag\">Education<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/higher-education\/\" rel=\"category tag\">Higher Education<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a> <a href=\"https:\/\/freestyleokc.com\/category\/professional-development\/\" rel=\"category tag\">Professional Development<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Destination Marketing Strategies to Inspire Wanderlust - Freestyle Creative<\/title>\n<meta name=\"description\" content=\"Discover how to drive tourism with effective destination marketing. Get to know your audience, go experiential, personalize digitally, and measure success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/freestyleokc.com\/5-destination-marketing-strategies-to-inspire-wanderlust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Destination Marketing Strategies to Inspire Wanderlust - Freestyle Creative\" \/>\n<meta property=\"og:description\" content=\"Discover how to drive tourism with effective destination marketing. 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