Define Your Direction
Branding // design // digital // interactive // photography // video // web design
Define Your Direction is a youth movement created to inspire teens and young adults, ages 12-25 in the Dickson, Oklahoma and Allen, Oklahoma communities, to make positive decisions when it comes to prescription drug abuse and underage drinking. Since 2014, the Chickasaw Nation Strategic Prevention Framework Tribal Incentive Grant (SPF-TIG) team has been working on a media and education campaign strategy.
We began working with the Chickasaw Nation’s Department of Population Health and Research Strategic Prevention Framework-Tribal Incentive Grant (SPF-TIG) committee in October 2015 to create a comprehensive community-level educational and multimedia campaign to prevent and raise awareness for underage drinking and prescription drug abuse and misuse. This campaign targets teens and young adults ages 12-25 within the Chickasaw Nation, but is not limited to Chickasaw Nation citizens. Each strategy is designed to engage the target audience and Chickasaw Nation communities by promoting a healthy lifestyle outside of underage drinking and prescription drug abuse. The campaign is grant-funded by the Substance Abuse and Mental Health Services Administration in collaboration with the Chickasaw Nation and Southern Plains Tribal Health Board.