Freestyle had the amazing opportunity of working with deadCenter and creating the 2023 film festival branding. The festival brings life to Oklahoma City each summer as filmmakers from all over the country travel to watch films, network, and let’s be honest, party! 

After discussions with the deadCenter team, we were tasked with elevating their brand to represent the Oscar-qualifying festival it has grown into. We wanted to truly capture the creative and innovative event that is deadCenter. While paying homage to the past, we also wanted to look forward as it continues to grow into a nationally recognized film festival. 

The festival theme then expanded into all assets for the event including web assets, posters, billboards, merchandise, social media collateral and more. Freestyle was so excited to collaborate with the deadCenter team to recognize where they’ve been and elevate them to where they are growing.