Advertising

Marketing in the Data Era

In the ever-changing world of marketing, data remains a constant crystal ball into effective campaigns. Gone are the days of gut feelings and hunches! We’ve entered an era where data serves as the bedrock of decision-making and the sculptor shaping customized experiences. From website analytics to social media insights, marketers can leverage data to create,…

2024 Conferences Worth Attending

2024 Industry Conferences Worth Attending 2024 promises to be an exhilarating year for professionals across various industries. And who doesn’t love a little bit of personal and professional development? From the creative hub of SXSW to the heart of advertising at AdMerica, this year’s lineup is nothing short of inspiring. Let’s embark on a journey…

Freestyle Farewell

As I look around my workspace, I notice the soft coffee stain on the place where my cup always meets the desk. I also gaze at the sentimental pictures, that started out just with friends and grew to include the Freestyle team. It’s been a year of growth and opportunity, a year that seemed to…

Welcome to the ADDYs

Freestyle had the honor of filming and producing the intro video for the 51st Annual Oklahoma City American Advertising Awards (ADDYs) this past weekend at the Chevy Bricktown Events Center. The video cast light on this year’s theme, Illuminate, through humor with a touch of seriousness. Our agency paired with the ADDYs committee, a local…

An Account Lead’s Obsessions

I have the gigantic responsibility of writing a Freestyle blog this month. I believe that this November has been the pinnacle of digital advertising in 2016, and as thought leaders in this industry, it is our duty to cover some pretty major campaigns leading up to this month: the presidential election, Black Friday, and, of…