Branding + Design

Branding + Design Services

Behind every great business is a great brand. It’s both the face and the driving force of your company. But for a brand to be great, it has to be designed well, deliberately, with artistry, intention, and skill.

Freestyle Creative knows that branding and design is more than just a logo; it’s creating a vision for your business and communicating your company’s values to your customers. From style guides to comprehensive design, Freestyle will bring your brand to life with captivating visuals and a compelling voice that resonates with your audience.

The Value of Visual

When it comes to first impressions, visual elements speak volumes. Not only can people process visual images thousands of times faster than text, recognizing and attaching meaning to a symbol in milliseconds, but they also remember nearly 80% of what they see.

Visual imagery has the power to create instant connections with your customer—current and potential—and enrich and elevate your product or service with a recognizable identity.

Branding, Design, and Why You Need Both

Although they’re often used interchangeably, branding and design are two distinct concepts.

Branding. Branding is the process of creating your brand’s identity, the “look and feel” that customers will connect with your product or service. Branding pulls together the physical characteristics, expectations, and promises of your product or services, as well as the value and vision of your business to create a cohesive personality, a personality that will ultimately be embodied by your logo. The purpose of a clear, consistent brand is to establish credibility, trustworthiness, and authority so your customer base knows what to expect from you.

Design. Since branding serves so many purposes for your business, you have to do more than dream up a brand; you have to design it. If branding is the process of creating a brand, then design is the process of perfecting that brand, giving your business a consistent visual language across all of the touchpoints in your consumer journey and purchase funnel, from platforms and channels to content and assets. Design elements are the building blocks for your brand and work together to establish the visual representation of the brand.

Branding + Design = Strategy for Success

The key to successful branding and design is an integrated strategy firmly rooted in your company’s identity and vision for the future. A robust, well-designed brand should not only improve brand recognition, but it should also improve your ROI by:

– Increasing business value
– Building trust and brand loyalty
– Establishing a positive reputation through consistency and professionalism
– Increase value and loyalty within your company
– Attract new customers
– Differentiating your product or service from competitors
– Motivating customer purchases and influencing how people perceive your company
– Making your business instantly recognizable and identifiable

Branding and design go hand-in-hand. Great design doesn’t matter if the brand isn’t strong, and much of the strength of a brand comes from a powerful design.

Freestyle Creative: Your Perfect Partner for Branding and Design

Unlike agencies that focus only on design or branding, Freestyle Creative can tackle both, taking your brand from idea creation and design to brand outreach, ongoing promotion, and business strategy for a seamless company and customer experience.

As a full-service creative agency, Freestyle Creative has the skill, experience, and resources you need to for branding and design that packs a punch, such as:

Logos & Brand Systems

Make your mark. You’ve built something incredible; now show it off. Having dynamic branding, messaging, voice, logo and identity system gives your organization the recognition it deserves.

Print Materials

Contrary to popular belief, print is not dead. Our knowledge of unique printing processes and engaging layouts sets your organization apart from others by giving your stakeholders something tangible.

motion graphics

Let’s face it, a human’s average attention span is shorter than that of a goldfish. Our branding and design creative team collaborates to develop motion graphics and animation that grab your audience’s attention in seconds and boost interaction with your content.

ad designs

Whether digital or traditional, we offer a multitude of ways to amplify your brand. From outdoor boards and transit to print materials and websites, let us help you show your target audience what you have to offer.

Build a Better Brand with Branding and Design Services from Freestyle Creative

Freestyle Creative is a full-service marketing and advertising agency with more than 10 years of experience helping business, nonprofits, state agencies, and organizations define and design their brand. No matter whether you’re an established business or just getting started, Freestyle can help you create the visual assets you need to stand out. Contact us today to find out more about our branding and design services.


What is a branding strategy?

Brand strategy is a comprehensive plan for developing the identity of your business and includes everything from your positioning statement to your pricing strategy. Brand strategy defines your company’s purpose, values, and promise to the customer and delineates the kind of experience your customers will have. Brand strategy also includes:

  • Customer service
  • Product and packaging
  • Sponsorships and partnerships
  • Advertising and communication
Is a logo the same as a brand?

A logo is not the same as a brand, but it is an important part of brand identity and appears at every touchpoint in the customer journey. Your logo should be designed in a way that is instantly recognizable and identifiable, and clearly communicates important aspects about your brand.

What are the elements of brand design?

Brand design is more than just a logo; it also ensures the brand message, positioning, photography and more are working together harmoniously. To create a cohesive brand identity, you need to incorporate thoughtful elements like:

  • Typography, such as the font combinations that appear on your print materials, website, social media, and ads
  • Color
  • Icons
  • Illustration, animation, and imagery
  • Layout, which consists of how design elements are placed in relation to each other and includes the UI/UX design for the optimal customer experience

When every element of brand design complements and enhances one another, you’ll have a powerful brand that resonates with your audience.

If I could describe Freestyle Creative in one word, it would be HEART. Why? Because they strive to support the heartbeat of OKC, they have a heart for serving and mentoring others, and they work with an open heart to deliver the best product and customer service possible. I see their impact firsthand at the American Cancer Society, as they have helped us grow our volunteer base, our community presence and our brand recognition.
Lesa Foster
Executive Director,
American Cancer Society