Marketing

Powerful Instagramming

Social media platforms are powerful tools, but they can also become a waste of your company’s time if they’re not executed properly. I believe even the most ordinary, uninteresting and/or boring brands can implement appealing, engaging and successful social media accounts. Last year, Instagram had its largest growth spurt ever. The app expanded its user…

The Importance of Shareable Content

With Facebook and other platforms constantly changing the way businesses can advertise, there is one way to still get your message across and create moving content that people want to share—content that people are so moved by that they want their friends to experience it, too. We’ve all tagged our best friends and shared countless…

The Essentials for Establishing a Healthy Client Relationship

Clients give an agency vitality and meaning. They grow with their agency, work through trials with their agency and ideally become friends with their agency. Getting to know the client’s goals, communication preferences and the details of their business is crucial in maintaining a healthy client-to-agency relationship and for the growth of both parties. Discovery…

Completing Your Sales Funnel

A well-developed sales funnel can be one of the most important resources to complete before starting a new year. Without an idea of what you’re doing and how you’re doing it, your marketing strategy can come off as confusing and ineffective. Most importantly, you could end up wasting a lot of time and money trying to…

Experiential Marketing: The Next Big Thing for Brands

Marketers across the globe are buzzing about experiential marketing, the next hot marketing trend that has brands and consumers participating. Experiential marketing is commonly known as engagement marketing, event marketing or participation marketing because it allows the consumer to engage with the evolution of a brand through an interactive experience. Through experiential marketing, brands can…

Testing Ad Creative on Facebook

Why Test Facebook Ads? Whether you are just now diving into Facebook ads or you’ve been in the business for a while, testing your ads is always a good idea. Freestyle recently attended Confluence, a digital marketing conference, and one of the big topics was the importance of creating relevant, original content. The amount of…